The Business Marketing & Communications Blog

Managing leads and increasing market share is on every insurance agent’s mind. CallFire has combed through the user experiences of the company’s large contingent of insurance agents to devise an insurance marketing and lead management best practice guide to grow insurance agencies. This guide focuses on three aspects of insurance marketing for insurance agents: cold calling, lead management, and day-to-day management tasks. These marketing strategies can be narrowed down to 5 essential tips:

Call tracking is increasingly used by small business to measure ROI on advertising pipelines. Its application as a metrics-gathering tool for advertising makes it an ideal marketing solution. The information that can be garnered from call tracking software also makes it an invaluable call center solution.

You’ve requested it, now it’s here. When users upload a list of numbers to CallFire, the numbers will be dialed sequentially. To date, lists were dialed in the order they were uploaded, but in batches of twenty. Meaning that the first twenty numbers on a list would be grabbed, then numbers would be selected in random from that twenty to be dialed. We had requests from our users that numbers be dialed in the strict order they were uploaded in the list.

One of CallFire’s signature features is the Interactive Voice Response application, or IVR.  For a long time the IVR was a developer tool to make interesting phone applications. However, the practical applications of the tool make IVR technology a staple for any business. This brief article will tell you what an IVR is, how it works, and how you can make the CallFire IVR work for you.