Wednesday, February 1, 2012

Don’t Forget to Vote: Text Message Reminders as a GOTV Mobilization Tool

FCC Logo GOTV mobilization is a challenge for any campaign. How a campaign allocates its resources in this late, crucial stage of the campaign can make the difference between winning and losing.  Should we hit the field with another mail piece or do another ad buy? How about paid canvass?
Wednesday, January 4, 2012

CallFire Grill gets New Editor

Hi everybody. Mark Ziegler here. I'm the newest hire at CallFire, and one of my duties as communications manager will be to coordinate posts to this blog. I'll do my best to keep you up to date on important developments at the company and to provide you with insight about how our products can add to your business's productivity and bottom line.
Thursday, November 10, 2011

We're Hiring a Staff Writer

CallFire is looking for a Staff Writer.

Here's the deal, we're working on our next big platform code named Tesla and are quickly realizing that in our drive to become code monsters, we've kinda skimped on the documentation part. We need someone who can communicate in the English language, all the amazing things our platform does. This is where you come in.

What you bring to the table:

A passion for writing for diverse audiences and a love for modern prose but more specifically:

Thursday, November 3, 2011

A Lesson From Netflix: Don't Lose Your Customers' Trust

Just the other day, I joined the 805,000 people who have unsubscribed from Netflix. First there were the price hikes earlier this summer, then plans to rebrand its DVD rental service as Quikster, then an announcement that it was canceling those plans (probably in a frantic effort to appease all the upset customers and investors). None of these events were all that significant on their own, and even combined probably didn't greatly impact their customer base.
Thursday, October 20, 2011

Case Study: CallFire Helps Tuff Shed Exceed Sales Expectations by $1M

Tuff Shed used CallFire to reach its highest one-day retail sales day in 30 years—exceeding sales expectations by $1 million.

Wednesday, October 5, 2011

SMS Marketing: 15 Reasons It's Important For Your Business

Text messaging is a technology that's exploding lately, and the best marketers are taking advantage of all its opportunities. It's instant, it's affordable, it's highly effective at reaching people. Here are some concrete reasons why you should be incorporating SMS into your business's marketing efforts.
Tuesday, September 13, 2011

CallFire Now Builds Your IVR for You

Here at CallFire, we're always listening to your comments and suggestions, and that's why we've decided to add a "Build My IVR" feature to our Hosted IVR service. To get started, just log into your CallFire account (or create one for free now), go to create a campaign, select the Hosted IVR option, and then click the "Build it for me" button. Our team of IVR specialists will do all the work for you!

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