Friday, May 11, 2012
CallFire Announces Voice and SMS Emergency Notification Webinar for Government Agencies
By Ryann T, Follow me on Google+
It is becoming ever more vital that government agencies prepare adequate strategies to remain stable and functioning during unexpected crises. The ability to mass notify the public is essential to any government agency or municipality.
Friday, May 11, 2012
Optimize Pay Per Click with Call Tracking
By Ryann T, Follow me on Google+
Pay Per Click (PPC) advertising has changed the way businesses drive traffic to their website. In addition to generating web traffic to a site, PPC also offers a number of tools to measure online analytics. PPC becomes most optimized when a lead conversion can be associated with a specific campaign, ad, keyword, and landing page. While Adwords and other PPC channels offer some very valuable tools to measure campaign efficacy, often what is most forgotten, is the most integral portion of the lead conversion process—the phone call.
Wednesday, May 9, 2012
How Mobile Advocacy Will Change GOTV Outreach
By Ryann T, Follow me on Google+
GOTV mobilization is a challenge for any campaign. How a campaign allocates its resources in this late, crucial stage of the campaign can make the difference between winning and losing.Wednesday, May 2, 2012
How to Make Sure Your SMS Text Marketing Campaign is Spam Free
By Ryann T, Follow me on Google+
On April 7th, the New York Times ran an article noting the explosive growth of spam text messaging.
Tuesday, May 1, 2012
5 Memorable Uses of SMS Marketing Keywords
By Julie Goldstein
In our modern busy world, it’s becoming harder and harder to not only reach your audience, but stick with them. Almost everyone has a cellphone or a smartphone nowadays, so a successful marketing campaign should include SMS text messaging.
Tuesday, April 24, 2012
Advantages of SMS Text Marketing
By Ryann T, Follow me on Google+
There are numerous SMS marketing advantages for small businesses and organizations needing to increase sales, without increasing their advertising budget. It has quickly become the leader in the text marketing advertising medium and for good reason.
Monday, April 23, 2012
How CallFire Long Codes Can Power Your SMS Text Marketing Campaigns
By Shannon Donohue
CallFire is constantly trying to innovate its SMS text messaging platform. There's no better example of this than our latest platform with the addition of "textable" virtual numbers. So what exactly is a long-code?
Thursday, April 12, 2012
Creating Smarter and Scalable Call Centers with SMS Text Message Enabled Long Code Virtual Numbers
By Ryann T, Follow me on Google+
In December of 2011, a bill was introduced to Congress that would refuse federal grant or federal loan programs to companies that have offshore call center operations. The US Call Center and Consumer protection Act requires that offshore call center employees reveal their location to U.S.
Wednesday, April 11, 2012
CallFire Long Codes Keep the Conversation Going
By Ryan Koven
The average media consumer is buffeted by television commercials, pop-up ads, streaming video on the web, and an array of print ads and other visual distractions over the course of a day. So if you’re trying to build your brand or win an election, it’s hard to get noticed. It’s even harder to surprise people. But there’s hope in one of the great science fiction writer Arthur C. Clarke’s three “Laws”: Any sufficiently advanced technology is indistinguishable from magic.
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