SMS Marketing Success Story: Dunkin Donuts Uses a Short Code Based Text Marketing to Drive Sales
Text marketing has become an essential part of a brands marketing efforts. When executed properly, SMS marketing can yield impressive results. The ubiquitous usage of cell phones and the high text message open rates make text marketing an effective means of breaking through the clutter vying for a consumer’s attention. A well executed SMS marketing campaign requires a lot of planning and strategizing.
Mobile and Text Marketing Stats to Drive Sales
CallFire Welcomes Former NetZero Founder and CEO Ron Burr to Executive Team
CallFire Joins Global Effort to Raise Money for Greater Gender Equality in Education and Enhanced Literacy
Around the world, more than 60 million children of primary school age lack adequate access to education. Most will never learn to read or write. In particular, young girls receive less instruction, and what they do receive is often of lower quality.
Power Dialing for the Greater Good
When you hear the term power dialing, the general thought that comes to mind is Telemarketing, which usually has a negative connotation in the general population. However the use of autodialing goes far beyond the marketing world. In fact, quite a few common uses help us in ways we rarely think of. Let’s look a few of those uses:
Getting Your Campaign Running With a Virtual Receptionist
Campaigns are here today, gone tomorrow. Resources are short and time is scarce. The relatively short shelf life of a campaign makes investing in expensive software not realistic. Installation of costly equipment for a campaign that usually lasts for six months rarely makes sense and when you have multiple offices it makes even less sense. One of the most glaring examples of this would be buying a dedicated campaign phone line. For one, installation of a phone a system is both costly and is time consuming.
Text Marketing: Analyst Project Increase Use in Text Messaging
Over the last two years there has been a proliferation of mobile messaging apps such as Bringing Your Call Center to the Cloud
In December of 2011, the US Call Center and Consumer Protection Act was introduced in Congress. The bill would refuse federal grant or loan programs to companies with offshore call center operations. It would also require offshore call center employees to reveal their location to U.S. consumers and give them the option to be transferred to a domestic call center.
Giving Voice to the Masses: The Emergence of the Long Code
Top Ten Advantages of SMS Text Marketing
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