The Business Marketing & Communications Blog

More and more marketers are realizing that SMS is one of the immediate and powerful ways to reach mobile consumers. Due to the high rate of open rates and the ubiquity of mobile devices, text messaging is a powerful medium to break through the clutter of marketing materials that are vying for your customer’s attention.

Text marketing has become a staple of any business’s marketing strategy. When executed properly, it can generate some very impressive results. With its high open rates and the ubiquity of mobile devices, SMS is a powerful medium to deliver mobile offers and notifications. In fact, with 95 percent of text messages being opened, SMS marketing can be the most cost effective way of breaking through the clutter of marketing messages vying for your customer’s attention.

One of the things that can sometimes be quite a hassle for small businesses is having to try and process incoming calls, especially if there isn’t any money in the budget for a professional receptionist to do so. Thankfully, CallFire has a solution that is both technically and fiscally advantageous for those business owners and that is creating a virtual receptionist using our Interactive Voice Response (IVR) platform.

In the era of social media keeping up with broadcasting trends on platforms like Facebook, Twitter, and Pinterest is vital. However, as critical as it is to broadcast a large net on these large social platforms, many brands are neglecting an equally critical tactic that could propel them even further: narrowcasting. Narrowcasting involves a brand sharing content with smaller, more selective audiences. Unlike broadcasting, narrowcasting is about creating content tailored to compel recipients. Data suggests that narrowcasting is a competitive alternative to more traditional broadcast marketing.