Monday, January 31, 2011

AdWords to AdCenter: A PPC Search Advertiser's Advice on Going from Google to Bing (VIDEO)

by Natalia Klishina

Due to all the interest in my earlier post about transferring campaigns from Google AdWords into Microsoft AdCenter (Bing), I decided to add on some additional information I've learned since then, and to put it all in video form.




A condensed text version for those unable to watch the (subtitled) video:

Monday, January 24, 2011

"What's a CallFire?": A Company and an Identity Crisis

We at CallFire often struggle with how to describe what it is that we do. And, as someone fairly new to the company, this is the first question I want a real answer to. What is it? How does it work? Why is it good?

Tuesday, January 18, 2011

Extra Credit: How Educational Institutions Can Get Ahead With CallFire

by Natalia Klishina This past weekend was UCI's homecoming, and the UCI Alumni Association already had a plan to get the message out. Same as last year, they recorded a message providing information on when and where the basketball game would take place, as well as urging alumni to reserve their tickets now by going to the alumni website.
Friday, January 14, 2011

Robocall Revenge - A Cautionary Tale for Voice Broadcasts

On Wednesday, January 12th, Aaron Titus was awakened at 4:33 AM. His phone rang, with an automated message from the Prince George’s County School Board announcing that school would be delayed by two hours. Titus was infuriated. He had already heard about the delayed opening the night before, and to be awakened at 4:30 was ridiculous in his mind. Titus didn’t take the unwelcome call lying down.
Monday, January 10, 2011

Using CallFire in Emergency Situations

by Kimberly Kohatsu, Marketing

A series of tornadoes touched down recently in Missouri, Arkansas, and Illinois. Homes and businesses were damaged or destroyed, power went out, trees were downed, and unfortunately, several lives were lost.

Monday, January 3, 2011

Helping Our Support Team Help You

by Natalia Klishina

We’ve been hard at work here at CallFire lately trying to figure out some ways to provide our customers with better support, and one idea we’ve hit on is that perhaps this begins with providing more support to our support team. So here are some tools our developers have put in place in the last couple of weeks with just that goal in mind:

Friday, December 17, 2010

VIDEO: Engage Customers with SMS Marketing

by Kimberly Kohatsu

Texting GlovesText messaging has transformed the way people communicate. If you need any proof, check out the way it's transformed fashion. One of this year's Bloomingdale's "Nifty Gifty" suggestions is a pair of gloves with the tips of the thumb and pointer finger cut off, so that these digits are unencumbered while texting.

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