Wednesday, November 7, 2012
Accuracy of the CallFire Polls Stands Up to Election Day Results
By Anonymous (not verified)
Election season is finally over. Campaigns throughout the country have used our solutions to get out the word about their campaigns and get people to the polls. Many campaigns have used our IVR tool to generate polling data about the state of their respective races. Recently CallFire initiated a series of battleground state polls to measure voter preference on the presidential election.
Monday, November 5, 2012
Text Marketing Case Study: Gold's Gym Ramps Up Sales Through SMS Marketing Initiative
By Ryann T, Follow me on Google+
At CallFire, we work with organizations of all sizes to create compelling text marketing campaigns to drive brand awareness and drive up sales. Recently we consulted with a Gold's Gym franchise in Wenatchee, WA to work on a membership drive that utilized a specialized keyword. The results? Well, they speak for themselves.
Friday, November 2, 2012
SMS Case Study: Carolina Panthers Drive Fan Engagement Through Text Marketing Campaign
By Anonymous (not verified)
Text marketing is emerging as a critical tool for businesses of all sizes to engage with their clients. The ubiquity of mobile devices and the high open rates of text messaging make it an ideal medium to break through the clutter of marketing messaging vying for a consumer’s attention.
Wednesday, October 31, 2012
CallFire Included In NY Times Five Thirty Eight Election Modeling
By Ryann T, Follow me on Google+
Technology has indelibly changed the way political campaigns communicate. At CallFire, we take pride in the fact that are telephony solutions have changed the way that political campaigns and non-profits operate.
Thursday, October 25, 2012
Utilizing Text Messaging to Improve Healthcare
By Ryann T, Follow me on Google+
Text messaging has near universal reach. With text message open rates nearing 97 percent, text marketing is a great medium to break through the clutter of marketing messages vying for acustomer’s attention.
Wednesday, October 24, 2012
Increasing Holiday Sales With Text Marketing
By Ryann T, Follow me on Google+
Tuesday, October 23, 2012
CallFire Helps Produce Second Battleground State Polling in Virginia
By Ryann T, Follow me on Google+
We're deep into the final stages of the election. CallFire works with campaigns and non-profits to connect with voters and conduct live or automated polls. Through our dialer, voice broadcast, short code and IVR campaigns can connect with voters faster and smarter.
Friday, October 19, 2012
Google+ Debate Results: Will Technology Kill the Call Center?
By Anonymous (not verified)
Software Advice recently moderated a Google Hangout debate called, “Will Technology Kill the Call Center?” Representatives from IntelliResponse, Avaya, Drumbi and Etech Global discusses consumer contact channel utilization, technology and the impact of these trends on future call center. The speakers offered advice on customer contact channel strategy, as well as forecasted what companies can expect from the next generation of consumers.
Thursday, October 11, 2012
CallFire Works With Research Group to Produce Election Polling Results
By Anonymous (not verified)
CallFire's telephony platform has been utilized by organizations spanning a number of industries. We work with a number of political organizations to help generate polling data. In a recent poll powered by CallFire, we gleaned some very interesting insights on the state of the 2012 presidental election. Here's an exerpt form the result page:
Thursday, October 11, 2012
How To Kick Your GOTV Campaign Into Superdrive
By Carl Foster
If ever there was a year where technology was going to move democracy, 2012 is it. With an unprecedented amount of money being spent to sway the outcome of the election, the side that utilizes new technologies will position themselves for success in November.
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