Monday, January 7, 2013

CallFire Featured in CRM Magazine

At CallFire we are constantly looking for ways to add value to our SMB clientele. Whether that's making sure that businesses can have more dynamic conversation with their clients through text messaging, or integrating with their existing CRM tool to have a more streamlined form of communication, CallFire is empowering SMB's.

 

Recently, we were featured in CRM magazine. Here's an excerpt from the article:

Monday, December 31, 2012

One size does not fit all

For years, phone trees have been the most efficient way for companies to conduct research and provide excellent customer service. That said, the technology has been around for quite a while and there is nothing more frustrating or off putting than a generic, difficult to use IVR menu.

Friday, December 28, 2012

Mobile Success Through Accessibility

One of the most important facets of doing business online or via mobile applications today is a user’s ability to contact clients, customers, and subscribers instantaneously. This can be accomplished in various ways, such as an auto dialer with voice broadcasting, IVR solutions, and mass text messaging.
Friday, December 14, 2012

What's in Store for Cloud Telephony in 2013?

CallFire was recently featured in a Yahoo Finance article describing what's in store for the space in 2013. Here's an excerpt from the article:

Thursday, December 13, 2012

Tips and Best Practices on How to Create an Effective iPhone Text Marketing Campaign

While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. According to a new MobileMarketer best practice guide there are some interesting new ways to engage iPhone users. Here are some of the interesting findings from the report:

Friday, December 7, 2012

Q-and-A with SocalTech

CallFire's CEO, Dinesh Ravishanker, was recently interviewed by SocalTech's Ben Kuo. The interview covers everything from the company's inception to future growth areas. Here's an excerpt from the interview

Tuesday, December 4, 2012

The Zappos Customer Support Key Performance Indicators.

Software Advice recently authored an article on the key performace indicators the Zappos Customer Service Team incorporates into their self evaluations titled, "A Zappos Lesson in Customer Service Metrics". The article outlines the key metrics any support operations should take into consideration. Here is an excerpt from the article:

Wednesday, November 14, 2012

Election Night SMS Traffic Skyrockets in Battleground States

Mobile has changed the way elections are fought. The immediacy and the high open rates of text messages make it an ideal way campaigns syndicate information to volunteers. From mobile canvassing apps like Organizer and MiniVan, to informational tools like Votizen, mobile has become more and more pertinent to our election process.
Monday, November 12, 2012

CallFire CTO: How We Solved Our Data Challenge

At CallFire we are responsible for sending billions of calls and text messages. That’s a billion with a B. In response to Hurricane Sandra alone, we sent 1.9 million emergency broadcast notifications. Needless to say, we host a lot of data. Here are some numbers that illustrate the data challenges that CallFire infrastructure deals with:
 

Friday, November 9, 2012

The 3 Do' and Don'ts of Text Marketing

Business2Community recently released a best practice guide to SMS marketing on the 3 Dos and Don’ts of SMS marketing. The guide highlights the benefits of the medium. Texting is a perfect medium if you want to communicate with your audience immediately. Text messages have an open rate of 97%. These high open rates make it an ideal medium to connect with consumers. 
 

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